Google: free electronic music exhibition launched
The ‘Music, Makers & Machines’ virtual exhibition is Google’s latest-and-greatest cultural endeavour. It highlights key moments in electronic history as well as the ever-growing variety of talent and tech behind our beloved soundscapes.
Spearheaded by the teams at Google Arts & Culture and Youtube, more than 50 partners from 15 countries collaborated with the tech giant to curate the interactive showcase.
The result of this extraordinary collaboration is a highly immersive resource, featuring AR components, 3D scans, 360° tours, over 13,000 archived photographs and 200 online exhibits; alongside extracts that explore the historic sounds, scenes and cities.
Ensuring our electronic routes continue to be cheshired, the creators behind ‘Music, Makers & Machines’ have also assembled a wide variety of lessons for schools and students, serving as an excellent educationalresource available even for those without internet access.
The project most interestingly explores the plethora of technology that has fueled and influenced the world’s electronic tastes. From the invention of the world’s-first synthesiser in 1895, to the release of the infamous Roland-909 in 1983 — a piece of kit that helped shape the rave as we know it and remains incredibly sought after, even today.
The centerpiece, however, is certainly their ‘AR Synth‘ section. Powered by augmented reality and 3D modelling, Google and the Swiss Museum for Electronic Music Instruments (SMEM) have made the world’s five most influential synthesisers free to operate and explore — anytime, anywhere.
Many more historical pieces of tech are available in 3D, as well as the iconic studios where pioneers spent countless hours experimenting and producing. Furthermore, the exhibition explores Berghain, sound-system culture and key moments in history.
Due to the mass of information found in this project, this is certainly not the only ‘Music, Makers & Machines’ content Tribal Magazine will cover. Myself and our electronic music history specialist, Charlie Jordan, will be delving deep into the history covered in future articles.